The NEW Dark and Lovely Fade Resist Iced Coffee Collection, a collection of cool brown shades of permanent hair color that deliver vibrant, fade-resistant color and silky, shiny hair, made its debut on no better day than on National Coffee Day!
The collection is formulated with rich, moisturizing ingredients including Aloe Vera and Sunflower. It’s specifically designed to help protect relaxed and natural hair while coloring. Its super-rich conditioning formula wraps the hairstrand to help protect it from dryness and damage, even after multiple shampoos. “If you want to achieve a beautiful brown tone with brilliant shine, the Fade Resist Iced Coffee Collection is the perfect solution,” says Mezei Jefferson, Senior Manager of Education, SoftSheen-Carson. “This at-home hair color for black women is easy-to-use, leaves no brassy yellow undertones, provides 100% gray coverage and the shades are designed to compliment any skintone.”
The low ammonia, non-drip liquid formula also features exclusive Moisture Seal Crème for double conditioning power. This unique Moisture Seal Crème locks in shine to illuminate color, help protect colored hair from breakage and leave hair smooth and silky. The three shades come in Iced Espresso, Mocha Frappe and Cool Latte and retail at $6.99 at your local drugstore and beauty supply store. I am a HUGE fan of the Cool Latte color and have been talking about coloring my hair for the past few weeks (but Aj keeps trying to change…oh guys!). I don’t get my hair colored often and only had my hair colored three times since I’ve been natural. When I do decide to make the plunge I will have to go with the Iced Coffee Collection to make my hair color statement.